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Short answer: Sendlane is an email and SMS marketing platform built for ecommerce brands, especially Shopify and WooCommerce stores. Pricing is based on how many emails you send, starting at about $100/month for 50,000 sends, with unlimited contacts. In January 2026 Sendlane was acquired by Privy, so check the current terms before you sign a yearly contract.
Last updated: October 2026 ยท How we researched this: we checked the official Sendlane pricing page, the Privy acquisition announcement and third-party pricing trackers, and compared Sendlane with GetResponse, MailerLite and Klaviyo.
Key takeaways
- Privy acquired Sendlane (announced January 26, 2026). Sendlane is still sold under its own name for now.
- You pay for email sends, not contacts. Profiles are unlimited.
- Plans start at about $100/month for 50,000 emails. SMS is billed separately from $0.009 per message.
- The 60-day trial is small: 100 contacts and 500 email sends, no SMS.
- Best for stores with large lists that send often. Overkill for bloggers.
What is Sendlane?
Sendlane is an email and SMS marketing tool for online stores. It connects with Shopify, WooCommerce, ClickBank and other platforms to trigger emails from real shopping behavior.
It is known for hands-on support. Larger accounts get a customer success manager and deliverability monitoring.
Sendlane and Privy: what the acquisition means
According to the official Sendlane press release, Privy acquired Sendlane in early 2026. Privy had bought Emotive the year before.
The announcement does not say whether Sendlane will stay a separate product or merge into Privy. If you are about to sign a yearly contract, ask sales how long current pricing and features are guaranteed.
Sendlane pricing in 2026
Sendlane says its plans are “based on what you send, not on the number of contacts.” Here is what we found on the Sendlane pricing page and in third-party trackers (checked October 2026).
| Email sends per month | Approx. monthly price |
|---|---|
| 50,000 | about $100 |
| 500,000 | about $600 |
| 1,000,000 | about $1,100 |
| Larger volumes | Enterprise and Enterprise Plus (custom yearly contract) |
Third-party trackers report that yearly billing costs about 16 to 17% less. Going over your send volume either moves you to the next tier or adds overage charges.
SMS pricing
| SMS credits | Price |
|---|---|
| 1,000 | $21 |
| 2,500 | $50 |
| 5,000 | $90 |
| 10,000 | $175 |
One credit is one text message, and carrier fees are included. There is also a $10/month activation fee that covers your phone number.
Key Sendlane features
- Automation funnels triggered by behavior, events and purchases.
- Beacon website tracking to see what people view on your store.
- Multivariate testing and multi-variable segmentation.
- Automated list hygiene and ROI and conversion tracking.
- Integrations: Shopify, WooCommerce, ClickBank, Miva, Smile.io, Zapier and Facebook Custom Audiences.
- Unlimited sender profiles and multi-user access.
Sendlane pros, cons and gotchas
| Pros | Cons |
|---|---|
| Unlimited contacts; you pay for sends | High entry price (about $100/month) |
| Strong ecommerce automation and SMS in one place | No free plan; the trial is tiny |
| Hands-on support and deliverability help | Dedicated support needs a yearly contract |
| Deep Shopify and WooCommerce data | Future roadmap unclear after the Privy deal |
- Plan changes are not instant. They can take up to 24 hours, and downgrades apply at the end of the billing period.
- Send-based pricing cuts both ways. A big list that you email rarely is cheap. A small list you email daily is not.
Sendlane vs GetResponse, MailerLite and Klaviyo
| Tool | Pricing model | Starts at (approx.) | Best for |
|---|---|---|---|
| Sendlane | Email sends | $100/month | Ecommerce brands that want email, SMS and support |
| GetResponse Marketer | Contacts | $59/month | Stores that also want funnels and webinars |
| MailerLite | Subscribers | $12/month | Small stores on a budget |
| Klaviyo | Contacts | Has a free tier | Shopify stores that want deep analytics |
Building a new store first? See our guides on how to set up your Shopify store and the best free Shopify apps.
Who should (and should not) use Sendlane?
- Good fit: Shopify or WooCommerce brands with large lists that want email and SMS together.
- Good fit: teams that value a named account manager and migration help.
- Not a good fit: bloggers, coaches and creators. Kit (formerly ConvertKit) or MailerLite cost far less.
- Not a good fit: new stores with few orders. Start cheaper and switch later.
Whichever tool you use, SMS and email to US customers must follow consent rules, including the FTC CAN-SPAM requirements for email.
Sendlane FAQ
How much does Sendlane cost?
Sendlane starts at about $100 per month for 50,000 email sends, with unlimited contacts. SMS is extra, from $0.009 per message plus a $10 monthly activation fee.
Does Sendlane have a free plan?
No. Sendlane offers a 60-day free trial limited to 100 contacts and 500 email sends. SMS is only available on paid accounts.
Who owns Sendlane?
Privy, an ecommerce email and SMS company, announced it had acquired Sendlane in January 2026. Financial terms were not disclosed.
Is Sendlane better than Klaviyo?
Sendlane charges by sends and offers more hands-on support, which can suit large lists. Klaviyo charges by contacts and has a free tier and deeper analytics, so it often suits smaller Shopify stores.
Final verdict
Sendlane is a solid choice for established ecommerce brands that want email, SMS and real human support. Smaller stores and creators will get better value elsewhere. Given the Privy deal, start monthly before you commit to a yearly contract.
