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Short answer: ConvertKit still exists, but it now goes by the name Kit. It is an email marketing platform for creators: bloggers, YouTubers, podcasters and course sellers. Kit has a free plan for up to 10,000 subscribers, and paid plans start at about $33/month billed yearly.
Last updated: October 2026 ยท How we researched this: we checked the official Kit pricing page and plan features, read third-party pricing trackers for prices at larger list sizes, and compared it with MailerLite, GetResponse and AWeber.
Key takeaways
- ConvertKit rebranded to Kit in 2024. Same company, same product, new name and domain (kit.com).
- The Newsletter (free) plan covers up to 10,000 subscribers with unlimited broadcasts, forms and landing pages.
- Visual automations, sequences and SMS need the paid Creator plan.
- Pro adds a referral system, engagement scoring and deliverability reports.
- Kit is built for creators, not for design-heavy ecommerce newsletters.
What happened to ConvertKit?
ConvertKit was founded by Nathan Barry in 2013. In 2024 the company renamed itself Kit and moved to kit.com. Old convertkit.com links redirect to the new site.
Your account, forms and subscribers did not change. If you search for ConvertKit today, every review, help article and login now uses the Kit name.
Kit (ConvertKit) pricing in 2026
Kit prices by subscriber count. Here are the plans as shown on the official Kit pricing page for 1,000 subscribers (checked October 2026).
| Plan | Price (1,000 subscribers) | Main features |
|---|---|---|
| Newsletter (Free) | $0, up to 10,000 subscribers | Unlimited broadcasts, landing pages and forms, tags, sell digital products |
| Creator | About $33/month billed yearly ($390/year) | Unlimited visual automations and sequences, A/B subject tests, SMS, integrations, RSS, 24/7 support |
| Pro | About $66/month billed yearly (first-year promos vary) | Referral system, engagement scoring, deliverability reports, unlimited users, Facebook custom audiences |
Cost at scale (monthly billing)
Kit’s official page only shows the 1,000-subscriber price. Third-party trackers report these month-to-month prices; yearly billing saves about 17%.
| Subscribers | Creator | Pro |
|---|---|---|
| 1,000 | about $39/month | about $79/month |
| 25,000 | about $199/month | about $279/month |
| 55,000 | about $379/month | about $519/month |
How to keep your Kit bill low
- Stay on the free plan until you truly need a sequence or automation.
- Pay yearly once you are sure; it saves about 17%.
- Remove cold subscribers who have not opened in months, since price follows list size.
- Use tags, not separate lists, so nobody is stored twice.
Is the Kit free plan enough?
For a simple weekly newsletter, yes. You can collect emails, tag people and send unlimited broadcasts to up to 10,000 subscribers. That is far more generous than MailerLite (250) or Benchmark Email (500).
The catch is automation. Welcome sequences, visual automations and integrations sit on Creator. Most creators upgrade once they want an automatic onboarding series.
Main Kit features creators use
- Tags instead of lists: one subscriber, many tags. You never pay twice for the same person.
- Visual automations: move people between sequences based on clicks, purchases or form signups.
- Kit Commerce: sell e-books, presets, coaching and paid newsletters.
- Creator Network and Recommendations: grow by recommending other newsletters.
- Landing pages and forms with simple templates.
Kit pros, cons and limitations
| Pros | Cons |
|---|---|
| Very generous free plan (10,000 subscribers) | Paid plans cost more than MailerLite at the same list size |
| Clean tag-based subscriber system | Email templates are plain; not ideal for image-heavy designs |
| Built-in ways to sell and grow a newsletter | Automations and sequences need a paid plan |
| Strong creator community and integrations | Referral program and deliverability reports only on Pro |
Kit vs MailerLite vs GetResponse vs AWeber
| Tool | Free plan | Best for |
|---|---|---|
| Kit (formerly ConvertKit) | Up to 10,000 subscribers | Creators who sell digital products |
| MailerLite | Up to 250 subscribers | Cheapest paid plans, nice design tools |
| GetResponse | 14-day trial | Funnels and webinars |
| AWeber | Limited free plan | Simple autoresponders |
For a full head-to-head with AWeber, see our AWeber vs ConvertKit comparison.
Who should not use Kit?
- Ecommerce stores that need product blocks, SMS flows and revenue reports. A store-focused tool fits better.
- Brands that want heavily designed emails with many images and columns.
- Tight budgets above 1,000 subscribers that need automations. MailerLite is cheaper.
- B2B sales teams that need a CRM and lead scoring.
Simple decision checklist
- Under 10,000 subscribers and only sending broadcasts? Stay on the free plan.
- Need a welcome sequence or integrations? Move to Creator.
- Want referrals and deliverability reports? Pick Pro.
- Before your first send, add your postal address and an unsubscribe link, as the FTC CAN-SPAM rules require.
ConvertKit FAQ
Is ConvertKit now called Kit?
Yes. ConvertKit rebranded to Kit in 2024 and moved to kit.com. It is the same company and product, and old links redirect to the new site.
Is ConvertKit free?
Kit has a free Newsletter plan for up to 10,000 subscribers with unlimited broadcasts and landing pages. Automations, sequences and integrations need a paid plan.
How much does ConvertKit cost?
For 1,000 subscribers, Creator is about $33 per month billed yearly and Pro is about $66 per month billed yearly. Month-to-month billing costs more, and prices rise with your list size.
Is Kit better than MailerLite?
Kit has the bigger free plan and better tools for creators who sell products. MailerLite is cheaper on paid plans and has a more flexible email designer.
Verdict: is ConvertKit (Kit) worth it?
For creators, Kit is one of the best places to start a newsletter, thanks to its 10,000-subscriber free plan. Upgrade to Creator only when you need automations, and compare MailerLite if price matters most.
