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Short answer: In AWeber vs ConvertKit, ConvertKit (renamed Kit in 2024) is the better choice for creators: its free plan covers up to 10,000 subscribers and it is built for selling digital products and paid newsletters. AWeber is the better choice for small businesses that want simple newsletters, cheaper paid plans and 24/7 phone support.
Last updated: October 2026 · How we researched this: we checked the official Kit and AWeber pricing and features pages, read recent user reviews and third-party pricing trackers, and compared the plans side by side.
Key takeaways
- ConvertKit is now Kit. The product, features and accounts carried over; only the name and domain (kit.com) changed.
- Free plans: Kit’s free plan allows up to 10,000 subscribers. AWeber’s free plan allows up to 500.
- Automations: on Kit, visual automations and email sequences need the paid Creator plan. AWeber Lite includes 3 automations.
- Paid prices: Kit Creator is $33/month for 1,000 subscribers (monthly billing). AWeber Plus is about $30/month for 500 subscribers.
- Selling: Kit is stronger for digital products, subscriptions and newsletter referrals.
What changed: from ConvertKit to Kit
ConvertKit rebranded as Kit in 2024. If you search for “ConvertKit pricing” today, you land on kit.com. Older comparisons that mention “Creator Pro” or a 1,000-subscriber free plan are out of date.
Today Kit has three plans: Free, Creator and Pro. AWeber has Free, Lite, Plus and a Done For You setup service.
AWeber vs ConvertKit: side-by-side comparison
| Feature | AWeber | Kit (formerly ConvertKit) |
|---|---|---|
| Free plan | Up to 500 subscribers | Up to 10,000 subscribers |
| Automations on free plan | Very limited | Not included (Creator plan) |
| Cheapest paid plan | Lite, about $15/month (500 subscribers) | Creator, $33/month (1,000 subscribers) |
| Full plan | Plus, about $30/month (500 subscribers) | Pro, $66/month (1,000 subscribers), with first-year discounts at times |
| Selling products | Basic ecommerce, about 0.6–1% fee | Digital products and paid newsletters, 3.5% + 30¢ including card processing |
| Landing pages and forms | Yes, plus AI page builder | Unlimited on all plans |
| Support | 24/7, including phone | 24/7 email and chat on Creator; priority on Pro |
| Best for | Small businesses, local shops, beginners | Bloggers, YouTubers, course creators |
Sources: the Kit pricing page and the AWeber pricing page, checked October 2026. Yearly billing lowers the price on both.
Pricing: which is cheaper?
It depends on whether you need automation.
If you only send broadcasts, Kit’s free plan is the cheapest option by far. You can grow to 10,000 subscribers without paying, which no AWeber plan matches.
If you need a welcome sequence, the math changes. Kit’s automations start on Creator at $33/month, while AWeber Lite (about $15/month) already includes three automations. For small lists that need basic automation, AWeber is usually cheaper.
Cost check by situation
| Your situation | Cheaper option |
|---|---|
| Newsletter only, under 10,000 subscribers | Kit Free |
| Newsletter plus welcome sequence, under 500 subscribers | AWeber Free or Lite |
| Several automations, around 1,000 subscribers | Close; compare AWeber Plus and Kit Creator at your exact list size |
| Selling courses or paid newsletters | Kit (more selling features built in) |
Automation and segmentation
Kit uses tags and segments instead of separate lists, so one subscriber is counted once. Its visual automation builder is clean and easy to read, and it is popular with creators.
AWeber also supports tags, segments and automations. Its builder is simpler, which is fine for welcome series and follow-ups but less flexible for complex creator funnels.
Email design and templates
AWeber has the richer visual editor: drag-and-drop templates, built-in Canva, a mobile editor and AI writing tools.
Kit keeps emails deliberately simple. Its templates look like personal, text-focused newsletters, which many creators prefer. If you want image-heavy promotional emails, AWeber gives you more design control.
Selling products and monetizing a newsletter
This is Kit’s biggest advantage. All Kit plans let you sell digital products and paid subscriptions. Pro adds a newsletter referral system, and Kit also runs a paid recommendations network.
Mind the fees. Kit lists 3.5% + 30¢ per transaction (including card processing), and its Paid Recommendations carry a larger Kit fee. AWeber’s ecommerce tools are simpler, with a sales fee of about 1% on Lite and 0.6% on Plus on top of payment processing.
Integrations, deliverability and support
AWeber lists 750+ integrations, including Shopify, WordPress, WooCommerce and Zapier. Kit focuses on creator tools such as course platforms, membership sites and Zapier.
For deliverability, both are reputable. Clean lists and an authenticated sending domain matter more than the tool.
Support is where AWeber stands out: 24/7 help on all plans, including phone. Kit offers 24/7 email and chat support on paid plans, with priority support on Pro.
Who should NOT choose each tool
- Not AWeber if you want a large free list. The 500-subscriber cap is reached quickly.
- Not AWeber if you plan to sell courses, memberships or paid newsletters at scale.
- Not Kit if you need automations but want to pay as little as possible on a small list.
- Not Kit if you run a local business that sends image-rich promotional emails.
FAQ: AWeber vs ConvertKit
Is ConvertKit better than AWeber?
ConvertKit, now called Kit, is better for creators who want a big free plan and built-in ways to sell digital products. AWeber is better for small businesses that want simple, low-cost automation and 24/7 phone support.
Is ConvertKit still called ConvertKit?
No. ConvertKit rebranded as Kit in 2024 and now lives at kit.com. The product and existing accounts continued under the new name.
Does Kit (ConvertKit) have a free plan?
Yes. Kit’s free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Visual automations and email sequences need the paid Creator plan.
Which is cheaper, AWeber or Kit?
For broadcasts only, Kit’s free plan is cheaper. If you need automations on a small list, AWeber Lite at about $15/month is usually cheaper than Kit Creator at $33/month.
Final verdict
Choose Kit (formerly ConvertKit) if you are a creator building an audience and planning to sell digital products. Choose AWeber if you want simple newsletters, cheap entry-level automation and excellent support.
Comparing more tools? See our AWeber vs Mailchimp guide, our full AWeber review, or the MailerLite review for another budget option.
