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EasyStore is a store builder and point-of-sale (POS) platform built mainly for sellers in Malaysia and Southeast Asia. It charges 0% transaction fees, syncs orders from marketplaces like Shopee and Lazada, and adds loyalty, broadcasts and POS on higher plans. It is a good regional alternative to Shopify, but its app ecosystem and global reach are smaller.
Last updated: October 2026 ยท How we researched this: we checked EasyStore’s official pricing page and its own EasyStore vs Shopify comparison, read user reviews on Capterra, and compared the claims with Shopify’s official pricing page.
Key takeaways
- EasyStore has four plans: Standard, Business, Growth and Success. There is no free plan.
- 0% EasyStore transaction fees on every plan; payment gateway fees still apply.
- Strong local features: Malaysian and regional payment gateways, couriers, WhatsApp broadcasts and marketplace order sync.
- Built-in POS and a branded shopping app start on the Growth plan.
- User reviews are mixed (3.4/5 from 7 reviews on Capterra Australia), mostly about price and plan limits.
What is EasyStore?
EasyStore (EasyStore Pte Ltd) is an omnichannel commerce platform. It combines an online store, physical POS, marketplace and social selling, and customer engagement tools in one system.
It runs localized sites for 11 markets, including Malaysia, Singapore, Hong Kong, the Philippines, Thailand, Indonesia, Taiwan, Australia, New Zealand and the United States. Its strongest base is Malaysia, where it supports local gateways and couriers out of the box.
EasyStore pricing and plans
Prices vary by country and billing term. On EasyStore’s own comparison page, Malaysian pricing starts from RM199/month for Standard. The US pricing page shows Standard from about $34 to $61 per month depending on the billing period (checked October 2026). Always check the page for your country.
| Plan | Staff | Sales channels | Main additions |
|---|---|---|---|
| Standard | Up to 5 | Up to 5 | Online store, unlimited products and orders, marketplace sync, live shipping rates |
| Business | Up to 10 | Up to 10 | SMS/email/WhatsApp broadcasts, unified inbox, loyalty tiers, affiliates |
| Growth | Up to 10 | Up to 15 | Built-in POS, branded app, in-store pickup, 5 inventory locations |
| Success | Up to 25 | Unlimited | 10 locations, dedicated success manager, guided migration |
EasyStore vs Shopify
The table below combines EasyStore’s claims with Shopify’s official US pricing (checked October 2026).
| Factor | EasyStore | Shopify |
|---|---|---|
| Entry price | Standard (RM199/month in Malaysia) | Basic $39 monthly, or $29/month billed yearly |
| Extra fee for third-party gateways | 0% | 2% Basic, 1% Grow, 0.6% Advanced |
| POS | Included from Growth | POS Lite included; POS Pro is a paid add-on |
| Local SEA gateways and couriers | Built in | Depends on region and apps |
| App and theme ecosystem | Smaller | Very large |
| Global reach | 11 markets | Most countries |
If you sell across many countries or need niche apps, Shopify is the stronger choice; see our Shopify review and our list of the best free Shopify apps.
EasyStore pros and cons
Pros
- 0% transaction fees with any supported gateway.
- Shopee, Lazada and social order sync in one dashboard.
- WhatsApp, SMS and email broadcasts built in (Business and up).
- Online and offline inventory in one system with POS.
- Clean, simple interface praised by users.
Cons
- Not the cheapest; value for money scores lowest in Capterra reviews.
- Many newer features sit behind higher plans.
- Fewer templates and apps than Shopify.
- The mobile admin is more limited than desktop, per one reviewer.
- Support experiences vary.
Who should (and should NOT) use EasyStore?
Good fit: Malaysian or Southeast Asian retailers that sell on Shopee, Lazada, social media and in a physical shop, and want everything in one place.
Not a good fit:
- Brands targeting the US or Europe first.
- Stores that rely on many specialist apps.
- Digital-only creators; Sellfy or Podia are simpler.
Quick setup checklist for EasyStore
- Pick your country site so prices, gateways and couriers match your market.
- Connect a local payment gateway and test a small order.
- Link Shopee, Lazada or social channels and check stock syncing.
- Set up abandoned checkout reminders.
- Only upgrade to Growth when you actually need POS or multiple locations.
EasyStore FAQ
Is EasyStore free?
No. EasyStore does not list a free plan, but it offers a free trial on the Standard, Business and Growth plans. Paid plans start with Standard.
Does EasyStore charge transaction fees?
EasyStore charges 0% transaction fees on all plans. Your payment gateway still charges its own processing fees.
Is EasyStore better than Shopify in Malaysia?
For many Malaysian sellers it can be, thanks to built-in local gateways, couriers and marketplace sync. Shopify is better if you sell globally or need a large app ecosystem.
Does EasyStore have a POS system?
Yes. A built-in POS is included from the Growth plan, together with in-store pickup and multiple inventory locations.
Final verdict
EasyStore is a solid, fee-free option for Southeast Asian merchants who sell across marketplaces, social and a physical shop. Outside that region, or if you need many apps, Shopify remains the safer bet. Try EasyStore’s free trial on the Standard plan before paying for extras.
