Disclosure: some links on this page are affiliate links. If you sign up through them we may earn a commission, at no extra cost to you.
Sellfy is a simple store builder for creators who sell digital downloads, subscriptions, physical products and print-on-demand merch. Plans start at $22/month billed yearly ($29 monthly) with 0% Sellfy transaction fees, but each plan has a yearly sales cap. It is quick to set up, but less flexible than Shopify for growing stores.
Last updated: October 2026 · How we researched this: we checked Sellfy’s official pricing page and FAQ, read user reviews on G2, and compared plans and limits with Podia and Shopify.
Key takeaways
- Sellfy plans: Starter, Business and Premium, from $22 to $119/month billed yearly (checked October 2026).
- 0% Sellfy transaction fees; PayPal or Stripe charge their own fees (typically 2.9% + 30¢).
- Each plan has a yearly sales cap: $10K, $50K and $200K.
- Built-in print-on-demand, email marketing and subscriptions.
- No free plan, but a 14-day free trial. G2 users rate it 4.0/5 (58 reviews).
What is Sellfy?
Sellfy is an all-in-one e-commerce platform aimed at creators: YouTubers, designers, musicians, writers and coaches. You get a hosted storefront, checkout, file delivery and basic marketing tools in one account.
You can sell:
- Digital downloads: ebooks, presets, music, templates, videos.
- Subscriptions and memberships.
- Physical products you ship yourself.
- Print-on-demand merch (t-shirts, hoodies, mugs) printed and shipped by Sellfy.
Sellfy pricing in 2026
From the official Sellfy pricing page (checked October 2026):
| Plan | Monthly billing | Yearly billing | Sales cap per year | Email credits |
|---|---|---|---|---|
| Starter | $29/mo | $22/mo | $10,000 | 2,000 |
| Business | $79/mo | $59/mo | $50,000 | 10,000 |
| Premium | $159/mo | $119/mo | $200,000 | 50,000 |
Business adds upsells, cart abandonment emails and affiliate marketing. Premium adds priority support and design migration. Above $200K in yearly sales, you contact Sellfy for a custom offer.
What Sellfy costs as your sales grow
The sales caps decide your real cost. This table uses yearly billing and ignores card fees.
| Yearly sales | Required Sellfy plan | Platform cost per year | Cost as % of sales |
|---|---|---|---|
| $5,000 | Starter | $264 | 5.3% |
| $30,000 | Business | $708 | 2.4% |
| $150,000 | Premium | $1,428 | 1.0% |
Note the jump: crossing $10K in yearly sales forces you from $22 to $59 a month, even if you do not need Business features.
Sellfy pros and cons
Pros
- Very fast setup; a basic store can be live in an hour.
- 0% Sellfy transaction fees on all plans.
- Print-on-demand built in, with no extra app.
- Unlimited products, plus email marketing included.
- Embed buy buttons on your own website or blog.
Cons
- Yearly sales caps push you into higher plans.
- Limited design and checkout customization compared with Shopify.
- Fewer integrations and no large app store.
- Course features are basic compared with Podia.
- Mixed user feedback; see Sellfy reviews on G2.
Sellfy vs Podia vs Shopify
| Factor | Sellfy | Podia | Shopify |
|---|---|---|---|
| Entry price (yearly billing) | $22/mo | $42/mo | $29/mo |
| Platform transaction fee | 0% | 5% on Mover, 0% higher | 0% with Shopify Payments |
| Sales caps | Yes | No | No |
| Best for | Downloads + merch | Courses + community | Physical products at scale |
Read our Podia review and Shopify review for the full picture. If you are torn between store builders, our Shopify vs Wix vs WordPress guide may help.
Who should NOT use Sellfy?
- Stores with large physical inventories, variants and complex shipping.
- Course creators who need quizzes, certificates and communities.
- Brands that want a fully custom design.
Sellfy FAQ
Is Sellfy free?
No. Sellfy does not list a free plan, but it offers a 14-day free trial. Paid plans start at $22 per month billed yearly or $29 billed monthly.
Does Sellfy take a percentage of sales?
No. Sellfy charges 0% transaction fees on all plans. PayPal or Stripe still charge their processing fees, typically 2.9% + 30 cents.
What happens if I exceed Sellfy’s sales limit?
You need to move to the next plan once your yearly sales pass your plan’s cap. Above $200,000 a year, Sellfy offers custom high-volume pricing.
Is Sellfy good for print-on-demand?
Yes, it is one of its strengths. Print-on-demand is built in, so you can add merch next to digital products without a separate app.
Final verdict
Sellfy is a great starting point for creators who sell downloads and merch and want zero setup hassle. Watch the yearly sales caps as you grow. If you outgrow them, or sell mainly physical products, Shopify is the natural next step.
